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Dr. Mukesh Pandey
College of Agribusiness Management

Dr. Mukesh Pandey

Professor
  • DesignationProfessor
  • QualificationB.Tech., MBA, Ph.D.
  • SpecialisationMarketing & Supply Chain Management
  • Emailmukeshpandeymabgbpuatacin, mukeshpandey2203gmailcom
  • Contact No.+91-9411791572 (M)

Biography

Dr. Pandey worked with Electrolux Kelvinator Ltd, Polar Appliances Ltd and Usha Fan Industries in their Sales & Distribution, Branding and Production departments respectively before joining academics. He started his academic career at FORE School of Management, New Delhi and thereafter joined CABM, Pantnagar. As a Fulbright Fellow, he has taught at:

  • Michigan State University
  • Santa Clara University

    • He has also visited and taught students at: University of Kentucky, University of Whitewater, University of Illinois, IIT-Delhi & IIT-Roorkee.

    He has worked as a Consultant for:

  • ‘Bill Gates Foundation’ and ‘Bharti FieldFresh’ with Prof K Sudhir of Yale University
  • ‘Adani Agri Fresh’ with Prof Greg Baker of Santa Clara University.

    • He is also the Convener of ‘Faculty/Students Exchange’ & ‘Research Collaboration’ between CABM, Pantnagar & IIM-Kashipur.

    Teaching Areas

  • Agribusiness & Rural Marketing
  • Brand Management
  • Sales & Distribution Management
  • Supply-chain Management

    • Selected Research Publications

    1. Mukesh Pandey & Greg Baker, Supply Chain Re-engineering in the Fresh Produce Industry: A Case Study of Adani Agrifresh, International Food and Agribusiness Management Review, Volume 16, Issue 1, 2013

    2. Mukesh Pandey & K Sudhir, Research Paper ‘Mobile Banking in India’ published in National Conference Proceedings on Improving Service Delivery through Information & Communication Technologies, Organized by Computer Society of India and IIM-Lucknow on December 15th& 16th 2012, PNBIIT, Lucknow

    3. Pandey, Mukesh; Sudhir, K.; Ahuja, Raman and Tewari, Deepali.2010. Field Fresh Foods: Could Baby Corn Be the Platform to Link Indian Farmers to the World? Yale case 10-036 December 10, 2010. Retrieved from http://cci.som.yale.edu/sites/cci.som.yale.edu/files/FieldFresh_final-complete-10jan-2011

    4. Sumit Deolia and Mukesh Pandey, Design of Sustainable Procurement Model for Peas in Garhwal region of Uttarakhand b>, Pantnagar Journal of Research, Volume 9(1), January-June 2011. ISSN:81-8324-308-8

    5. Saurabh Kumar and Mukesh Pandey, Strawberry Cultivation-Profitability and Business Plan (Chapter 52) , published in WTO and Indian Agriculture-Opportunities, Problems and Challenges (Part Two) edited by Rais Ahmed, Mittal Publications, 2010. ISSN:81-8324-308-8

    Books Publication

  • Pandey Mukesh, Tewari Deepali (2011) “The Agribusiness Book-A marketing and value-chain perspective” IBDC Publishers, ISBN 978-81-8189-480-9
  • Contemporary Indian Marketing Cases, Wiley Dreamtech Press, India.
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